Private Social/Business Networks

Karl Frappaolo and Dan Keldsen defined Enterprise 2.0 in a report written for Association for Information and Image Management (AIIM) as "a system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise."

Social media is only a set of tools to help you achieve business objectives and few people seem to be making any real money with commercial social media with the exception of Facebook, Zynga and a few agencies.  Brands/Companies are confused about how to even use Facebook and are chasing meaningless metrics such as number of fan “likes”.

When marketing leaders share their goal for social marketing this year is to get to 100K or 1 million likes, and are asked what they will do with the customers that have liked the brand, the answers are often unclear with no specific conversion sales strategy in mind.  Social media “goals” can count within the context of a broader strategy to convert the user into a buyer.

There are a half a billion potential clients on social media, but you have to bring them home (your site) to convert them (make money). It was the same with video and other new tools available to marketers.  Currently, brands are spending millions of dollars sending consumer TO Facebook and some are doing a great job of driving that traffic but in many cases, a conversion strategy is lacking and the user visits the brand site, interacts typically for minutes, then leaves.

Lozatech can create a social or business private network that “engages” your visitor creating more reasons to visit and extends the time spent on your site, thus increasing sales.  Our private network designs also greatly increase your ability to monetize your site in many different ways.  One of the best features is content and how that relates to your traffic.  With a private network, your visitors add content and this increases the search ranking of your site.  Private networking is perfect for any member-based group such as churches, political campaigns, associations, unions, alumni etc.